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Working together, staying healthy

NHS High Weald Lewes Havens Clinical Commissioning Group (HWLH CCG) has been working with partner organisations and local people to promote and encourage healthy behaviours and lifestyles. 

If you live or work in the Newhaven or Peacehaven area, we need your help! We're working with local people to launch a range of initiatives to improve health and wellbeing.  We want to build closer links between health and social care, provide a better range of services in local communities and increase the choice for local people. 

We want to work with local people to ensure your views and needs are heard and included in our ambition to promote and support healthy living initiatives. 

We have been speaking to GPs, voluntary organisations, businesses, community groups, local councils and  - most important of all – to patients and the public about what can be done to help people to better health and wellbeing. 

You told us that health is important to you, and that the three key motivators for staying healthy are to feel good, to look good and for medical reasons. But sometimes things get in the way. You pinpointed lack of motivation and cost as the main obstacles to staying healthy, with many thinking healthy food and the gym or similar activities are too expensive.

We have launched a programme to support healthy living in Newhaven and Peacehaven, working with other organisations to address important issues such as stopping smoking, weight management and a community bus to help people get to appointments. 

The Feel Good campaign takes this a step further. Look out for the Feel Good logo as a marker for local ideas and initiatives to help you make fun and healthy choices for yourself, your friends and your family. You can also make a Feel Good Pledge and challenge yourself to make a change (big or small) to improve your health and wellbeing. This could be something as simple as eating a piece of fruit with breakfast, or getting off the bus one stop earlier than usual to enjoy a longer walk home.

HWLH CCG is committed to helping local residents improve their health and wellbeing.  We met with representatives from local GP practices and organisations in December 2014 and, from this, agreed three areas we needed to focus on:

  1. Health promotion, engagement and self-management, to address important lifestyle issues. This includes providing a community bus, weight management programmes, helping people to quit smoking, and education and community classes.
  2. Communications, engagement and branding, to shape the overall project priorities and ensure local ownership of the programme. We also need to improve access to and awareness of local services and organisations that support people’s health and wellbeing.
  3. Workforce, to boost community and primary care capacity. This includes a community geriatrician, practice link worker and a primary care pharmacy team.
  • December 2014 - We met with key representatives and local GPs to discuss and brainstorm ideas for improving health in Newhaven, Peacehaven, Telescombe Cliffs and East Saltdean.
  • February 2015 - We launched a programme of work to help create a greater sense of community involvement and to support people to live healthier, more active lives.  We did this by engaging with local residents to develop a recognisable brand for the programme.
  • May 2015 - We looked at the local areas and what was already there.
  • June 2015 - We put together local contact lists. 
  • July 2015 - We shared messages and invited local people to get involved using community groups and voluntary organisations, including Sussex Community Development Association (SCDA). We also shared this information with 3VA, who provide support to voluntary and community organisations across Eastbourne, Lewes District and Wealden via information sharing, advice and training, networking and representation. We also involved representatives from the town councils, local businesses, libraries and other key contacts.

We spoke to local residents in Newhaven and Peacehaven town centres to ask their views and opinions of healthy living and strength of community.  We set up a reference group made of local residents, local community groups, local businesses, Public Health and CCG leads.

  • August 2015 - We invited local people to attend a series of focus groups to discuss their views and opinions of healthy living and strength of community.
  • September 2015 - We shared findings and early brand ideas with the co-design group and finalised a report of feedback from the local population.
  • October 2015 - Two branding concepts were developed and shared with the co-design group on 10 November.

 
The main things we have found out from talking to residents are:

  • Health is important and key motivators are to feel good,medical reasons and to look good.
  • Three barriers to staying healthy are:
  • Lack of motivation;
  • The opinion that healthy food is expensive; and
  • The opinion that going to the gym or doing similar activities is expensive.
  • There is a very strong sense of belonging to the local area, and the people that are most motivated to stay healthy are more likely to have a strong sense of belonging to their community.
  • The preferred images when talking about community and belonging tend to focus on groups of people sharing an experience.
  • The preferred images when talking about wellbeing are similar –active people, sports, and smiling, happy people.
  • When discussing security and safety, some people prefer images of an ambulance indicating a sense of safety in case of emergency, whilst others think this suggests a crisis situation.
  • The brand should be inclusive, bright, cheerful and focused on the outdoors.Images should reflect friendships, families and a sense of caring and looking out for each other.
  • November 2015 - The two branding concepts were put online for people to vote on which design they think should be taken forward. 
  • January 2016 - Following feedback from the vote the final branding concept was refined and the materials are now available on the toolkit and resources page.
  • August 2016 - Local residents and community organisations were invited to an event to help shape how the brand is embedded in Peacehaven and Newhaven.

 


You can make a difference.

For more information or to get involved please email HWCCG.HWLHCCGEnquiries@nhs.net  or telephone 01273 485300.